Live Bar, June 1st news today, Tongxi officially announced on men’s basketball that Liu Jiancheng was appointed as the general manager of the club. The announcement is as follows:
Liu Jiacheng graduated from Boston University in the United States, majoring in international relations, and participated in the EMBA program of Entertainment, Media and Sports (Elberse of Business, Media and Sports) founded by Anita, a legendary professor at Harvard Business School Entertainment, BEMS project for short). Many stars such as Wade and Paul have participated in this project.
It is worth mentioning that Liu Jiacheng was an excellent basketball player when he was studying in Beijing No. 4 Middle School. When studying in American high school, he became the first Chinese basketball captain in school history. At the same time, it is also the core member of the school football team. He also went to Ghana, Africa to support education and spread love through physical education. After returning to China, he also founded a basketball alumni association for his alma mater Beijing No. 4 Middle School.
During his nearly ten years of studying abroad, Liu Jiacheng founded JC Sports and obtained the qualification certificate of basketball broker issued by China Basketball Association in 2018, acting on behalf of Zeng fanbo, Abdu salad wood, many basketball players, including Sun Tonglin and xireli River. And has a good relationship with many NBA players and has carried out multi-dimensional cooperation.
In addition to the agency of athletes, Liu Jiacheng also has rich experience in brand cooperation and marketing at home and abroad, with Converse, Nike, Adidas, Anta, Li Ning, Gatorade, gillette and other brands have maintained good relations for a long time, and in 2019, they successfully created a classic case of “going to be the first person” between Abidor and converse.
As early as October 25, 2019, CAA China announced the appointment of Liu Jiacheng, a new generation of basketball agent, as the general manager of basketball agent.
At the same time, Liu Jiacheng also hosted a popular basketball Talk show “Frontier Talk”, with guests including Xijue, Lin Yi, Sun Yue, Zeng fanbo, abidou, Farr, hadadi and other stars.
